Don't Sell Panels, Sell Smart Solar

Adam Boucher

CEO, naak

If you want to learn how naak's turnkey solution can increase customer satisfaction, business referrals, and upsell opportunities for your solar company, schedule a free demo today.

The smartest way to satisfy today's homeowners

10 years ago, selling solar panels would have been the perfect way to tap into a specialized and technology driven market. Today, customers want more than just panels. Ever since the introduction of smart solar technology, people are starting to realize that so much more is possible with their system. With the new ability to save more on their energy bill, lessen their carbon footprint, and make running their home simpler, many homeowners these days won't settle for anything less than a smart solar system.




A solar system that is 'smart' is one that reveals both your home’s energy consumption and its solar energy production.


This means that smart solar goes beyond monitoring – it provides control and shows ‘the big picture view’ of your energy consumption patterns and habits. Currently, only a small percentage of American households with solar systems are equipped with ‘smart’ technology, even though installation cost is very affordable and it offers a number of benefits.

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Don't let your solar customers waste anymore money

A simple way to increase customer lifetime value

The typical solar household will usually sell more than 50% of the solar energy it produces back to the grid! However, if you use that energy instead you can significantly increase the value of the energy generated by your PV system. 


But in order to do that you first need to know what your solar is actually doing. Only then are you able to take action. That's where monitoring comes in to play.

Solar without monitoring and control is like driving blind

Keep your customers happy by giving them more insight

Did you know that 25% of solar system owners state that they have had problems with their systems, according to surveys done in both the UK and Australia? The main reason for this is that the majority of households with solar around the world lack any insights into their household energy consumption patterns or solar energy production.


Owning a PV system that lacks monitoring and control capabilities is like owning a car with no dashboard, steering wheel, or windows. Without monitoring, the most a homeowner can do is assume that their solar system is working correctly, only finding out what's really happening when the next electric bill comes in the mail. Without control it's impossible to take action and maximize the value of solar energy.


Simply tracking the production of a solar system is not enough. It leaves customer service staff unable to address or anticipate some of the important issues that can crop up around customer usage and ROI.

Monitoring capabilities provide an asset manager’s customers, support teams and ultimately the entire company with access to the tools that keep them ahead of the technological and policy curve, not scrambling to keep up.

Why an increasing number of homeowners are lining up to get a smart solar system

The next level of energy management control

Typically, the word ‘smart’ is used to describe any device that is responsive and connected, able to communicate over the Internet. It usually refers to some ordinary electronic device, like a phone or a washing machine, that has been amped up with smart tech.


However, were you aware that you can optimize the usage of the smart devices in your customer's home by allowing them to control everything remotely via their computer or smart phone? Technology like naak provides the ability to turn the heat on before you come home or switch off the lights or a pool pump when they’re not needed.

Three capabilities a smart solar system gives you:

  1. The ability to monitor solar energy production and performance from anywhere that has internet or mobile phone access;
  2. The power to control devices at home and optimize the value of the solar energy produced; and
  3. Complete access to visibility and insights into energy production and consumption that provide the ability to simultaneously lower energy consumption and maximize energy savings.

Why you can't magically generate smart solar

The hard truth about off-the-shelf monitoring systems

Solar needs the right software and the right equipment to be smart. It doesn't come that way by default.


So what exactly transforms an ordinary PV system into a smart one? Generally, it's either a solar monitoring system or a home energy management system. But neither of these makes a solar system smart on its own.


An off-the-shelf solar monitoring system is easy to get. It'll give you data about how much energy your solar system is producing – but no insight into your energy consumption. Plus, it tends to lack the power to ‘control’ your energy usage.


Conversely, a home energy management system (i.e. Apple Home) will usually provide control over household devices, but it won't give you information about your solar system's production, nor data about how to improve your overall energy efficiency - like insights about how to maximize solar usage or reduce overall energy consumption.


In theory, a homeowner could install a solar monitoring system alongside a home energy management system to try to magically generate ‘smart solar’, but the results are likely to be unwieldy and limited. They would find themselves constantly toggling between different apps or platforms in at attempt to cobble together some understanding about their energy usage habits and how they line up with solar production.


The first step for your solar customers to taking real action that will lower their electricity bill is understanding their energy use habits, but this can be difficult to achieve without your solar production, energy consumption and control panels in one place; in a single platform.

The shortest route to success in today's solar industry

naak - The perfect synergy of solar and monitoring

By making solar systems smarter in an all-in-one package, naak marries the visibility of a solar monitoring system to the control and insights of an energy management system. This perfect synergy means that naak is able to make suggestions for the homeowner – based on their consumption habits. It also means that energy consumption patterns can be quickly and easily improved, allowing your customers the ability to take full advantage of their solar energy production.

Ready to secure the future of your solar company and the loyalty of your customers?

Schedule a free demo of naak's All-In-One smart energy management platform and experience the height of technological innovation.



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naak is a new kind of energy service company serving the needs of residential and commercial energy consumers, developers and the grid. Turn Solar and Storage into a microgrid or personal power plant with naak's bolt on technology. If peace of mind is what you want, naak delivers an unparalleled user experience with its ability to control behind the meter loads and the battery storage system. The only platform purpose built for rate tariff optimization, resiliency and fleet management services.